This is the third edition, run by AMS Pilot, a London-based Amazon PPC agency. The structure is two days built around one idea: get sellers in a room together instead of just watching speakers.

Day one, October 1, is a networking evening. No sessions, just drinks and introductions. Day two is the actual summit: registration in the morning, an opening ceremony, then two blocks of masterminds and masterclasses split by lunch. It closes with an afterparty.

The mastermind format is the thing organizers lean on hardest in their own marketing. Instead of sitting through a talk and leaving, you're grouped with other sellers and pushed into structured problem-solving on things like PPC, external traffic, and conversion optimization. Amazon and TikTok Shop staff are also expected to attend, which gives you a shot at platform-level questions you can't get answered over email.

This event is explicitly built for 7 and 8-figure sellers, according to the organizers' own FAQ. If you're pre-7-figures, they're upfront that this isn't the right room for you yet.

Established Amazon sellers at the 7 and 8-figure mark, plus TikTok Shop sellers and a handful of agency operators. Not a beginner-friendly event by design.

Standard (£350 early bird): both days, afterparty, lunch included.
Standard+ (£500 early bird): everything in Standard, plus post-event video recordings and speaker decks.

Day one: evening networking session only. Day two: registration, opening ceremony, two mastermind/masterclass blocks split by lunch, closing ceremony, afterparty. Past partners have included Carbon6, Sellerboard, and Khoocommerce.

The mastermind format is the real draw here. It trades passive listening for structured group problem-solving, and reviews from past attendees back that up: people mention the depth of conversation more than any single speaker.