LATEST EPISODE · 15
- Campaign StrategyCreator campaigns and launch plans
- Contracts & ComplianceCreator agreements and disclosure rules
- Creator OutreachFind, pitch, and manage creators
- Performance & ROIMeasure creator campaign impact
- Scaling & GrowthScale influencer-led growth channels
- UGC & AffiliatesUGC content and affiliate partnerships
- Algorithm ChangesSearch, marketplace and ranking updates
- Funding & M&ADeals, acquisitions, rollups, capital
- Market ReportsMarketplace data and trend reports
- New LaunchesNew tools, brands and launches
- Platform UpdatesAmazon, TikTok, Shopify, Walmart changes
- Regulatory UpdatesCompliance, policy and regulation news
- Seller Success StoriesFounder stories and marketplace wins
Explore 34 topics across 6 categories
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The Selller Podcast
Conversations with Curious Sellers.
Long-form interviews with the operators, agency leads, and tool founders actually moving units across Amazon, TikTok Shop, Walmart, and Shopify. No pitch decks. No fluff. Real numbers.
6+
Episodes Published
26K+
YouTube Subscribers
4
Marketplaces Covered
100%
Operators, Not Pitch Decks
Latest Episode
Just dropped
The newest conversation, top of the feed every Tuesday morning.
Episode 15
Ritu Java
PPC Ninja
AI & Automation for Amazon Sellers
The Selller Podcast EP15| Practical AI Applications for Amazon Sellers | Ritu Java – PPC Ninja x Sam
PPC Ninja founder Ritu Java joins the show to share how her agency uses AI tools like ChatGPT, Canva, and Midjourney to save 500+ hours a month covering marketing creative, PPC copy, keyword cleanup, data analysis, and team productivity.
All Episodes
Ritu Java · PPC Ninja
The Selller Podcast EP15| Practical AI Applications for Amazon Sellers | Ritu Java – PPC Ninja x Sam
PPC Ninja founder Ritu Java joins the show to share how her agency uses AI tools like ChatGPT, Canva, and Midjourney to save 500+ hours a month covering marketing creative, PPC copy, keyword cleanup, data analysis, and team productivity.
38 minutes · June 14, 2026
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Stephen Noch · AdLabs
The Selller Podcast EP 20| Bid Optimization Strategies | Stephen Noch x Abdus Samad Shah | AdLabs
AdLabs founder Stephen Noch breaks down why most Amazon sellers are optimizing bids and placements wrong and shares the Revenue Per Click (RPC) method his agency uses to cut wasted ad spend on Product Pages and win more Top of Search placements.
52 minutes · June 14, 2026
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Nik Hall · Vitafive
The Selller Podcast EP 19 | How to Scale Your Brand on Amazon | Nik Hall x Abdus Samad Shah
Nik Hall, who scaled his own gummy vitamin brand before selling it, shares his 3-step framework for scaling an Amazon brand from picking the right product to nailing launch strategy and driving organic growth through conversion rate, not just keywords.
48 Minutes · June 14, 2026
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John Aspinall · Aspi (Velocity Sellers)
The Selller Podcast EP17 | CTR secrets and A/B Testing strategies with PickFu | John Aspinall PickFu
PickFu's John Aspinall breaks down how AB testing and click tests can validate main images, A+ content, and product sourcing decisions before spending on ads with real poll data showing why "benefits over features" wins every time.
37 minutes · June 6, 2026
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Anderson Salgado · TrisBell
The Selller Podcast EP 18 | How to Grow A Beauty Brand on Amazon | Anderson – TrisBell Inc x Sam
Learn how Amazon sellers can scale from $10k/month to $Former Amazon beauty category insider Anderson Salgado shares his four-step framework for launching and scaling a beauty brand on Amazon from brand ownership to content strategy and explains why realistic, patient growth expectations matter more than chasing overnight wins./month using proven systems and automation.
54 minutes · June 6, 2026
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Kristin Astheimer Hutcherson · Flywheel Digital
The Selller Podcast EP16 | Importance of Reviews and Restocking on Amazon | eComEngine x Sam Shah
EcomEngine's Kristin Astheimer Hutcherson walks through Feedback Five (compliant, automated review request campaigns) and Seller Pulse (listing, Buy Box, and inventory monitoring) two tools built to protect seller accounts and grow reviews the right way.
21 minutes · May 1, 2026
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The Backstory
Before The Seller, there was Spire.
For three years, this show ran on YouTube. We grew it to 26,000+ subscribers by interviewing the same operators we still talk to today.
Browse the Spire archive →26K+
YouTube subscribers built before the relaunch
3 yrs
As The Spire Podcast
120+
Interviews in the original archive
100%
Of the back catalog still listenable
The Host
Who's asking the questions
One host. Real bylines. Direct answers.
HOSTFounder · Host · Editor
Sam Shah
Founder of The Seller · Founder of DesvertoSam runs Desverto LLC, an Amazon brand-management agency that has worked with 1,000+ brands across the US, EU, and APAC. The show works because the questions come from someone who has been inside actual P&Ls.
Be a Guest
We interview operators, not pitch decks.
If you run an actual ecommerce business, an agency with real client outcomes, or a tool with usage data, we want to talk to you.
- Real numbers on the table
- A specific lesson, framework, or counter-take to share
- Comfortable with editorial questions, not soft-ball promo
- No requirement to plug your product or service
FAQ
Quick answers
Every Tuesday morning, 7am ET. We publish to all major platforms simultaneously.
Apple Podcasts, Spotify, YouTube, Amazon Music, Overcast, and any podcast app via RSS.
Yes. Every episode can have a full transcript on its show notes page.
Use the pitch form above. We read every submission.
Sponsorships open in Q3 2026.
Some, but the show is written for sellers already doing meaningful revenue.