Marketplace News
Fee changes, policy updates, and algorithm shifts across Amazon, TikTok Shop, Walmart, and Shopify—published fast and explained in terms of what they actually mean for your account.
- Campaign StrategyCreator campaigns and launch plans
- Contracts & ComplianceCreator agreements and disclosure rules
- Creator OutreachFind, pitch, and manage creators
- Performance & ROIMeasure creator campaign impact
- Scaling & GrowthScale influencer-led growth channels
- UGC & AffiliatesUGC content and affiliate partnerships
- Algorithm ChangesSearch, marketplace and ranking updates
- Funding & M&ADeals, acquisitions, rollups, capital
- Market ReportsMarketplace data and trend reports
- New LaunchesNew tools, brands and launches
- Platform UpdatesAmazon, TikTok, Shopify, Walmart changes
- Regulatory UpdatesCompliance, policy and regulation news
- Seller Success StoriesFounder stories and marketplace wins
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Built for modern sellers
Overview
One independent media brand. Every marketplace that matters.
The Selller is an independent media company for people who sell online. We cover Amazon, TikTok Shop, Walmart Marketplace, and Shopify in one place, because most sellers today aren't running a single-platform business anymore. We publish news, tactical guides, tool reviews, and original data built for sellers at every stage, from someone launching their first product to a brand doing seven figures across marketplaces.
We are not an agency. We don't sell courses or software. Our job is to help sellers make better decisions, faster, and our content answers to readers first.
The gap we saw
Who We Are
Most ecommerce media picks a lane and stays there. One site covers Amazon. Another covers Shopify. A third focuses on TikTok Shop and treats everything else as an afterthought. Sellers don't operate that way anymore. A single brand today might be running FBA on Amazon, testing TikTok Shop for a younger audience, and using Shopify as its owned storefront, all at the same time.
The Selller exists because that seller needed one place to go. We track platform policy changes, fee updates, and algorithm shifts across all four marketplaces. We publish step-by-step guides that assume you might be selling on more than one platform, and we call out where the steps actually differ. We review the tools sellers pay for every month, honestly, including where those tools fall short.
Alongside the site, we run The Selller Podcast, a growing events directory for ecommerce conferences and summits, and a newsletter that goes out twice a week. All of it points back to the same goal: give sellers something they can act on, not just something to read.
Editorial coverage
What We Cover
Practical reporting and resources for the decisions sellers make every day.
How-To Guides
Step-by-step playbooks for PPC setup, listing optimization, A+ Content, product launches, and the daily work of running a marketplace business.
Tool Reviews & Comparisons
Honest breakdowns of pricing, features, limitations, and the trade-offs software companies rarely include in their own marketing.
Original Data
Survey results, industry insights, and reporting built from real conversations with sellers and agencies—not recycled from another blog.
Events Coverage
A growing directory of ecommerce conferences, summits, and workshops, designed to help sellers decide what is worth the ticket and the time.
Our Mission
Help online sellers at every stage make better decisions, faster. Whether someone is launching their first product on Amazon or managing a multi-marketplace brand doing millions in revenue, they should be able to read something on The Selller and use it that same day.
Our Vision
To become the resource multi-marketplace sellers check first, before any single-platform blog, before a paid course, before a forum thread. A world where sellers spend less time guessing and more time building, because the information they need is already sitting in one place, written for them and not for whoever's selling them something.
How we work
Our Values
Four principles shape what we publish, what we recommend, and how we earn reader trust.
Accuracy
If we cite a number, it has a source. If we are not sure, we say so instead of guessing.
Independence
We are not an agency and we do not sell software. Reviews and rankings are based on merit, not relationships.
Usefulness over noise
We would rather publish a shorter article that says something real than a longer one padded to hit a word count.
Respect for the seller’s time
Multi-marketplace selling is already complicated. Our job is to make it clearer, not add more jargon.