TikTok Shop Ads: A Beginner’s Guide to Paid Promotion (2026)

TikTok Shop crossed $66 billion in gross merchandise value in 2025 and is on track to surpass $87 billion in 2026, according to 2Point Agency’s TikTok Shop Marketing 2026 analysis. That growth happened without most sellers understanding how its ad system actually works, because TikTok changed the whole thing in July 2025 and barely anyone […]