- Campaign StrategyCreator campaigns and launch plans
- Contracts & ComplianceCreator agreements and disclosure rules
- Creator OutreachFind, pitch, and manage creators
- Performance & ROIMeasure creator campaign impact
- Scaling & GrowthScale influencer-led growth channels
- UGC & AffiliatesUGC content and affiliate partnerships
- Algorithm ChangesSearch, marketplace and ranking updates
- Funding & M&ADeals, acquisitions, rollups, capital
- Market ReportsMarketplace data and trend reports
- New LaunchesNew tools, brands and launches
- Platform UpdatesAmazon, TikTok, Shopify, Walmart changes
- Regulatory UpdatesCompliance, policy and regulation news
- Seller Success StoriesFounder stories and marketplace wins
The Selller Podcast EP16 | Importance of Reviews and Restocking on Amazon | eComEngine x Sam Shah
YouTube · 16:9EcomEngine's Kristin Astheimer Hutcherson walks through Feedback Five (compliant, automated review request campaigns) and Seller Pulse (listing, Buy Box, and inventory monitoring) two tools built to protect seller accounts and grow reviews the right way.
In this episode
- EcomEngine has built software for Amazon sellers since 2007, with Feedback Five automating review requests using Amazon's own compliant "Request a Review" button rather than risky custom messaging.
- Sellers can only send one review request per order, and Feedback Five automatically skips buyers who've already left a review timing requests around 6–8 days after delivery tends to perform best, except for products (like supplements) that need more time to show results.
- Feedback Five allows granular campaign rules targeting repeat buyers, specific ASINs, or sending customized buyer-seller messages alongside analytics showing positive vs. negative feedback trends over time.
- Seller Pulse, launched in September, monitors an entire catalog (or selected products) for threats like search suppression, Buy Box loss, hijackers, and unauthorized listing changes to images or titles alerting sellers by email before damage compounds.
- A newly launched Buy Box report shows exactly which competing offer is winning and why sometimes revealing that a lower price didn't win the Buy Box because a competitor simply had more reviews.
- Seller Pulse's inventory alerts track FBA stock levels, days of supply, stockouts, and units affected by Amazon's low-inventory-level fee, helping sellers decide when to reorder or discontinue a SKU.
The core message here is protection, not just growth: Amazon's terms of service around review requests are strict enough that manual, ad-hoc messaging is genuinely risky, and listing hijacks or unauthorized image swaps can quietly damage a healthy account before a seller even notices. Automating both the compliant review request process and ongoing listing/Buy Box monitoring isn't just a convenience; it closes a real gap. Most sellers don't check daily on their own.
Resources mentioned
Kristin Astheimer Hutcherson
Kristin Astheimer Hutcherson is a retail media and Amazon advertising leader with extensive experience helping consumer brands grow across digital marketplaces. She specializes in Amazon Ads, retail media strategy, omnichannel marketing, and performance measurement. Throughout her career, Kristin has worked with leading brands to optimize advertising investments, improve retail media performance, and drive sustainable e-commerce growth.
