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Conversations with Curious Sellers.
Long-form interviews with the operators, agency leads, and tool founders actually moving units across Amazon, TikTok Shop, Walmart, and Shopify. No pitch decks. No fluff. Real numbers.
6+
Episodes Published
26K+
YouTube Subscribers
4
Marketplaces Covered
100%
Operators, Not Pitch Decks
Latest Episode
Just dropped
The newest conversation, top of the feed every Tuesday morning.
Episode 47
Steve Simonson
Seller Systems
Amazon · Private Label · Scaling
The Selller Podcast EP 20| Bid Optimization Strategies | Stephen Noch x Abdus Samad Shah | AdLabs
In this conversation, Brandon shares the exact PPC restructuring, supplier renegotiation, and creative production system that got him past the plateau.
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Steve Simonson · Seller Systems
The Selller Podcast EP 20| Bid Optimization Strategies | Stephen Noch x Abdus Samad Shah | AdLabs
In this conversation, Brandon shares the exact PPC restructuring, supplier renegotiation, and creative production system that got him past the plateau.
58 min · April 28, 2026
▶ Listen
Riikka Söderlund · Katana
Rick Astley - Never Gonna Give You Up (Official Video) (4K Remaster)
Inventory accuracy now feeds Google Shopping placement and AI product discovery.
52 min · April 21, 2026
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Sara Patel · Folkstone Beauty
Rick Astley - Never Gonna Give You Up (Official Video) (4K Remaster)
Sara breaks down creator commission structure, return rates by category, and TikTok sprint strategy.
52 min · April 14, 2026
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Kevin King · Helium 10 Elite
Rick Astley - Never Gonna Give You Up (Official Video) (4K Remaster)
Kevin walks through prompt-engineering tests and what he is seeing for branded versus generic queries.
52 min · April 7, 2026
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Norm Farrar · ProductSavants
Rick Astley - Never Gonna Give You Up (Official Video) (4K Remaster)
Norm walks through side-by-side data on the same SKUs running on Amazon FBA and Walmart WFS.
52 min · March 31, 2026
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Mike Jackness · EcomCrew
Rick Astley - Never Gonna Give You Up (Official Video) (4K Remaster)
A candid conversation about platform risk, brand equity, and why DTC margins can beat marketplace margins.
52 min · March 24, 2026
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Find Your Lane
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A
Amazon
3 episodes
T
TikTok Shop
1 episodes
W
Walmart
1 episodes
S
Shopify
1 episodes
Featured speakers
speakers across the four-day program. Click any profile to see their other events.
The Backstory
Before The Seller, there was Spire.
For three years, this show ran on YouTube. We grew it to 26,000+ subscribers by interviewing the same operators we still talk to today.
Browse the Spire archive →26K+
YouTube subscribers built before the relaunch
3 yrs
As The Spire Podcast
120+
Interviews in the original archive
100%
Of the back catalog still listenable
The Host
Who's asking the questions
One host. Real bylines. Direct answers.
Founder · Host · Editor
Sam Shah
Founder of The Seller · Founder of DesvertoSam runs Desverto LLC, an Amazon brand-management agency that has worked with 1,000+ brands across the US, EU, and APAC. The show works because the questions come from someone who has been inside actual P&Ls.
1,000+
Brands served
517+
Verified clients
8 yrs
Amazon management
Be a Guest
We interview operators, not pitch decks.
If you run an actual ecommerce business, an agency with real client outcomes, or a tool with usage data, we want to talk to you.
- Real numbers on the table
- A specific lesson, framework, or counter-take to share
- Comfortable with editorial questions, not soft-ball promo
- No requirement to plug your product or service
FAQ
Quick answers
Every Tuesday morning, 7am ET. We publish to all major platforms simultaneously.
Apple Podcasts, Spotify, YouTube, Amazon Music, Overcast, and any podcast app via RSS.
Yes. Every episode can have a full transcript on its show notes page.
Use the pitch form above. We read every submission.
Sponsorships open in Q3 2026.
Some, but the show is written for sellers already doing meaningful revenue.