- Campaign StrategyCreator campaigns and launch plans
- Contracts & ComplianceCreator agreements and disclosure rules
- Creator OutreachFind, pitch, and manage creators
- Performance & ROIMeasure creator campaign impact
- Scaling & GrowthScale influencer-led growth channels
- UGC & AffiliatesUGC content and affiliate partnerships
- Algorithm ChangesSearch, marketplace and ranking updates
- Funding & M&ADeals, acquisitions, rollups, capital
- Market ReportsMarketplace data and trend reports
- New LaunchesNew tools, brands and launches
- Platform UpdatesAmazon, TikTok, Shopify, Walmart changes
- Regulatory UpdatesCompliance, policy and regulation news
- Seller Success StoriesFounder stories and marketplace wins
Explore 34 topics across 6 categories
View all topics
Integrating Viral TikTok Shop Social Commerce and Direct Omnichannel Audience Psychology to Scale Amazon Brands.
Graeme Paddock
Co-Founder & TikTok Strategy Lead, The UpTik
1
Events spoken at
1
Upcoming this year
0
Podcast episodes
Graeme Paddock is an experienced e-commerce operator, former real estate agency owner, and the co-founder of The UpTik. Together with his partner, he has successfully started, scaled, and exited multiple businesses utilizing social commerce. As an elite strategist, Graeme specializes in bridging the gap between traditional Amazon FBA storefronts and viral social commerce. His work centers on audience psychology, user-generated content (UGC), and leveraging TikTok Shop algorithms to build scalable, multi-channel demand engines for 6- to 7-figure international brands.
Where this speaker appears
Podcast episodes and events featuring this speaker.
