Joyce Rallanka

Joyce Rallanka is the Director of North America Seller Success at Amazon, where she leads a high-impact team focused on enabling third-party merchants to grow their brands with reduced risk. Backed by over 20 years of experience delivering growth across B2C and B2B sectors, Joyce joined Amazon in 2015 after a successful decade-long career in Brand Management at Procter & Gamble. At Amazon, she previously spent three years leading the Strategic Account Services (SAS) division, managing high-touch relationships with thousands of enterprise sellers. Today, she specializes in driving strategic retail programs, AI-powered seller tools, and regionalized logistical solutions to maximize merchant profitability.