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David Forsythe is the Vice President of North America Seller Business & Programs at Amazon, where he directs business development, Seller Account Services (SAS), new seller recruitment, and merchant success strategies. With over 13 years of leadership at Amazon across North America Stores and Selling Partner Services, David also manages Amazon Haul, an ultra-low-price value shopping storefront. Previously a Strategy Consultant with Accenture, David specializes in small business empowerment, AI-driven merchant insights, and logistics scaling.
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