7 TikTok Shop Shipping Mistakes That Kill Your Seller Score
A printed shipping label does not count as a dispatch on TikTok Shop. The clock only stops when the carrier scans your package at origin, and most TikTok Shop shipping mistakes trace back to sellers who miss that one distinction. Get it wrong often enough, and TikTok caps how many orders you can sell, throttles […]
TikTok Shop Return Policy: What Sellers Are Legally Required to Offer
TikTok Shop’s return policy centers on a 30-day return window, but that window is not a law. It’s a contract term. Sellers who treat the two as the same thing usually end up either overexposed to a dispute they didn’t see coming, or overcompliant in places the law never asked them to be. What you’re […]
How to Set Up Shipping on TikTok Shop: Carriers, Rates and Free Shipping Strategy
Your TikTok Shop shipping setup guide starts with one decision, not a settings menu: which of the three shipping models you run. TikTok Shipping, Seller Shipping, and Fulfilled by TikTok each change who picks the carrier, who pays for labels, and how your rates get calculated. Get that choice right and setup is a 15-minute […]
TikTok Shop Shipping Windows and Dispatch Deadlines: What Sellers Must Know
The TikTok Shop dispatch deadline gives sellers two business days to get a regular order scanned by a carrier, and six business days to get it delivered. Miss that shipping window often enough and TikTok doesn’t just flag the individual order. It throttles the same performance metrics that decide whether your products show up in […]
TikTok Shop Pricing & Promotions: How to Set Prices That Actually Sell
TikTok Shop pricing is not retail price minus a discount. It’s a stack: referral fee, a platform promotion fee, affiliate commission, ad spend, and an expected return rate, all subtracted before you see a dollar of profit. Most sellers price the way they would on Shopify, run a 20% off promotion because it “worked on […]
Fulfilled by TikTok (FBT): Is It Worth Giving Up Warehouse Control?
Fulfilled by TikTok (FBT) buys you three things: the Free 3-Day Delivery badge, priority exposure in the For You feed, and protection for your shop-health metrics when a shipment runs late. It costs you two things: a margin on every unit and an inventory pool that can only fulfill TikTok Shop orders. Whether that trade […]
TikTok Shop Shipping Options: Self-Ship vs Fulfilled by TikTok (FBT) Explained
Self-ship vs FBT is the fulfillment decision most TikTok Shop sellers actually face: Self-Ship (officially called Seller Shipping) or Fulfilled by TikTok (FBT). The difference comes down to one trade-off: how much control you keep versus how much TikTok takes off your plate. That’s the self-ship vs FBT decision every TikTok Shop seller eventually has […]
Amazon A+ Content: The Complete 2026 Guide [Examples, Costs & Rufus AI]
Amazon A+ Content is the richest conversion block on a product page in 2026: image-and-text modules that replace a plain description and, when done well, lift conversion rate (CVR) by 5–10% for Basic A+ and up to 20% for well-executed Amazon Premium A+ Content. This guide is built for sellers who need to create A+ […]
10 TikTok Shop Listing Mistakes That Are Costing You Sales
Most TikTok Shop listing mistakes do not announce themselves. They show up as small breaks scattered across your product page: a title that gets cut off on mobile, a category that quietly limits your reach, and an image slot left empty. A shopper clicks, hesitates, and leaves. The sale was lost on the product page, […]
TikTok Shop Listing Quality Score: What It Is and How to Improve Yours
Your TikTok Shop listing quality score is a three-tier rating, Poor, Fair, or Good, that TikTok assigns to every product listing you publish. That grade shapes how often TikTok’s discovery algorithm shows your product in search and the Shop tab. Most sellers have never heard of it, because TikTok buries it in a single column […]